Product Builder
MVP→Scale
Mobile
Full-Stack
LEADERSHIP
Founder
- Founded and scaled F3 Software, a mobile + cloud development B2B agency delivering healthcare, fitness, SaaS, and consumer products.
- Led end-to-end delivery from product discovery (user stories, wireframes, MVP scope) through engineering, launch, and scale.
- Negotiated and structured enterprise client contracts, licensing agreements, and settlement closeouts to balance IP ownership with client needs.
- Pioneered adoption of agentic AI workflows (Cursor, Claude, MCP) across the team, boosting developer productivity and shortening delivery timelines.
Director of Engineering
- Directed 40+ engineers across Mobile, Backend, DevOps, QA, and Data.
- Scaled AWS microservices (ECS/RDS/SQS) with structured logging and CloudWatch observability.
SVP of Product
- Guided product design and UI/UX for VerbLIVE, an interactive video platform, boosting user engagement and conversion rates.
- Implemented Google Analytics, Pendo, and Mixpanel to track KPIs for VerbLIVE, verbCRM, verbPulse, verbTeams, and verbMarket, informing product iterations. Applied best practices in product management, including user research, competitive analysis, agile development, and continuous feedback.
Expertise
Product & Design
Product discovery, competitive analysis, customer journey mapping, user research, wireframing, MVP scoping, Agile sprint planning, roadmap definition, product analytics (Mixpanel, Pendo, Google Analytics), continuous feedback loops, UX/UI collaboration with designers.
Languages & Frameworks
Flutter/Dart, React (Native), TypeScript, SQL, Bash/Shell, Terraform (HCL), Swift/Objective-C, Kotlin/Java, Node.js, Express.js, GraphQL (Apollo), REST, Python, Perl.
AI Workflow
Cursor IDE, Claude, prompt engineering, AI-assisted code generation/refactoring, MCP servers; integration of AI in development workflows.
Cloud & Platform
AWS (ECS, Lambda, API Gateway, S3, RDS/DocumentDB, SQS, CloudFront, IAM/KMS), Firebase (Auth, Firestore, Analytics, Crashlytics, Remote Config), GCP (Pub/Sub, Scheduler, Functions), Docker, CI/CD pipelines.
Security & Quality Assurance
OAuth2, JWT, RBAC, HIPAA alignment, PCI-aware payments, KMS encryption, SSL/TLS; Jest, Vitest, Mocktail, SAST, coverage analysis, Sentry/CloudWatch/X-Ray.
Experience
Founder & Builder
A mobile and SaaS company specializing in the design, engineering, and delivery of platforms for healthcare, retail, fitness, renewable energy, and consumer brands. Expertise spans end-to-end product development — from mapping user journeys and wireframing mobile experiences to architecting HIPAA-compliant, multi-tenant, and event-driven AWS backends.
Proven track record delivering:
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Healthcare & Wellness apps with HealthKit, Google Fit, BLE device sync, and secure patient engagement workflows.
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Retail automation platforms enabling frictionless, staffless experiences with ID verification, geofencing, and secure payments.
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Fitness & Coaching platforms evolving from 1:1 services to scalable, subscription-based models with real-time training data ingestion.
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SaaS CRM solutions supporting 100+ brands and 500k+ active users, with offline sync, brand isolation, and enterprise-ready reporting.
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Consumer subscription apps with 10K+ downloads and top-rated UX (4.9★ App Store).
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Renewable energy apps delivering real-time solar production insights through branded mobile dashboards.
Senior Software Engineer
- Developed core clustering and UI subsystems for Oracle ZFS Storage Appliance, a multi-protocol (NFS/CIFS/iSCSI/FC/WebDAV) storage platform; Contributed to multithreaded userland kernel (C) and Web 2.0/CLI management interfaces.
- Provided engineering support for mission-critical storage systems to the U.S. Government in Washington, D.C., holding active security clearance.
Senior Systems Engineer
- Oracle RAC Migration & Optimization: Led seamless migration of Oracle RAC from Sun to Linux; optimized clusters for performance, reliability, scalability, high availability, and disaster recovery.
- High-Performance Database Management: Ensured minimal downtime and maximum efficiency through expert management of Oracle RAC environments.
SENIOR SYSTEMS ENGINEER
- Architected and scaled satellite ISP infrastructure (Solaris/Linux systems, web services), instrumental in WildBlue 1 satellite launch.
- Led key cloud/infrastructure projects: scalable hosting, Oracle RAC migration, Linux/Unix consolidation/virtualization. Played a key role in ViaSAT acquisition.
Education
Computer Science
Human Biology
